Here’s an extensive Local SEO Keyword List categorized by User Intent and Buyer’s Journey Stages to maximize visibility in search results.
1. Informational Keywords (Awareness Stage)
Users are seeking general knowledge and solutions.
General Local Searches
- how to find a [service] near me
- what is the best [service] in [city]
- local guide to [industry/service] in [city]
- beginner’s guide to [industry] in [city]
- what to look for in a [service] in [city]
- common mistakes when choosing [service]
Industry-Specific Queries
- how to choose the right [service] provider in [city]
- what does a [service] cost in [city]
- how much does [service] cost in [city]
- is [service] worth it in [city]
- how long does [service] take in [city]
- best practices for hiring a [service provider] in [city]
Local Comparison Searches
- [service] vs [service] in [city]
- which [service] is best for [specific need] in [city]
- pros and cons of [service] in [city]
2. Navigational Keywords (Consideration Stage)
Users know what they want but are comparing options.
Brand or Service Provider Searches
- best [service providers] in [city]
- top-rated [businesses] in [city]
- compare [business 1] vs [business 2] in [city]
- most recommended [service] in [city]
Reviews & Testimonials
- [business name] reviews
- [service] reviews in [city]
- customer testimonials for [business] in [city]
- best-reviewed [service] in [city]
- complaints about [business name]
Location & Accessibility
- where is the best [service] in [city]
- nearest [business type] to me
- does [business name] offer [specific service]
- [business name] hours of operation
- directions to [business name]
3. Transactional Keywords (Decision-Making Stage)
Users are ready to make a purchase or book a service.
Commercial Search Terms
- buy [product/service] in [city]
- order [service] online in [city]
- best deals on [service] in [city]
- [service] promotions in [city]
- discount [service] near me
Urgency-Based Keywords
- emergency [service] in [city]
- same-day [service] in [city]
- 24-hour [service] near me
- last-minute [service] in [city]
Booking & Appointment Queries
- book an appointment with [service provider] in [city]
- schedule a consultation with [business] in [city]
- get a quote for [service] in [city]
- reserve [service] in [city]
4. Additional Variations Based on Buyer’s Journey
Awareness (Research Stage)
- why do I need [service] in [city]
- signs you need [service] in [city]
- when is the best time to get [service] in [city]
Consideration (Comparison Stage)
- [service] vs [service] – which one is better in [city]
- best local [service] providers compared
- customer ratings for [service] in [city]
Decision (Ready to Purchase)
- best price for [service] in [city]
- [business name] special offers
- same-day [service] near me
How to Use These Keywords for Local SEO
- Website Optimization – Use informational keywords for blog content, navigational for service pages, and transactional for CTAs.
- Google My Business (GMB) Optimization – Include keywords in business descriptions, services, and Q&A.
- Local Listings & Directories – Add variations to online directories and citations.
- Paid Ads (Google Ads, Facebook Ads) – Target transactional keywords for high-intent customers.
- Content Strategy – Use awareness-stage keywords in articles, middle-stage in case studies, and decision-stage in landing pages.
This structured list should help dominate local search rankings and convert more customers effectively.